Our Why

Why we built Trip Faro and what we want to fix in travel planning.

Why Trip Faro exists

Better travel decisions should not depend on who can spend the most to get seen.

Before Trip Faro, I worked as a small travel service operator. I kept seeing strong local businesses get pushed aside by larger brands with bigger ad budgets. Travelers thought they were seeing the best options, but they were often just seeing the most promoted ones.

What we kept seeing

Quality operators got buried

Great local guides, drivers, and tour teams were hard to discover unless they paid heavily for visibility.

What we kept seeing

Travelers lacked context

People were given options, but not clear tradeoffs around service quality, flexibility, and total value.

What we kept seeing

Payout shaped recommendations

When money decides visibility, "best option" can quietly turn into "highest-paying option."

The problem we set out to fix

Travel planning needed a more transparent middle layer.

Travelers deserve to know why something is being recommended. That means looking at fit first: your goals, budget, timing, and preferred support level. We built Trip Faro around that standard.

How we make recommendations

Clear process
1

Define fit first

Trip style, pace, budget, and support needs come first before we discuss providers.

2

Compare viable options

We keep commission and non-commission options in play and compare quality, responsiveness, and total value.

3

Explain, then advise

You get straightforward tradeoffs and fee context, then decide based on what matters to you.

What this means for you

  • You see strong options, not only heavily promoted ones.
  • You get clear tradeoffs, not vague recommendations.
  • You can include local operators that are often missed elsewhere.
  • You keep control while still getting real support.
See how it works See how we get paid

Bottom line: if a local provider is the better option for your trip, we keep that option on the table.